White Mountaineering

Origin: 2006, Tokyo, Japan

Designers: Yosuke Aizawa

Fields : Menswear

Biography:

Yosuke Aizawa graduated from dye design department at Tama Art University in 1999 and joined Commed des Garcons, where he belonged to product planning division of Junya Watanabe. He then moved his position to Rhino inc. and launched his own label “White Mountaineering” in 2006. The designer also started a new line “BLK” under the concept of BLACK in 2009. Yosuke Aizawa opened a flagship store in Daikanyama in August, 2009. He held the first runway show  for S/S 2010.

Style:

The field in which we wear clothes is all outdoors. One, design. Two, utility. Three, Technology.  The imagination to fuse these elements together. The attitude of not submitting to sales or market needs.

Fall/Winter 2011 Collection:  ”wilderness outfitters”