Porter

Origin: 1935, Tokyo, Japan

Field: accessories

Designer: Yoshizo Yoshida

Biography:

“Heart and soul in every stitch” has been the companyʼs moto since the foundation of the brand in 1935 by Yoshizo Yoshida. Porter by Yoshida is now a small empire with 45 stores in Japan and 1 store in Hong Kong. All Japanese people know the Porter brand and own at least one Porter bag. Porter is not only a fashionable brand but it is also a cult brand, it has become a part of Japanese fashion and culture for several generations. Beside its impressive collection (more than 900 different bags and accessories), Porter for Yoshida has also been famous for collaborating with some other famous brands: starting by Japanese brands such as Comme des Garçons,Yohji Yamamoto, Apple, Adidas, Supreme, Medicom Toy and Sony, and more recently collaborating with up-coming brands such as Original Fake, Amos, Bedwin, Kitsuné and Monocle. Top-quality is a must: using only the very best fabrics and the best components, all bags are made in Japan within Yoshidaʼs factory located in the Tokyo. The brand has never been officially launched in Europe untill now. From May 2010, Porter by Yoshida bags can be found in stores such as: Colette or Black Block in Paris, Dover Street Market in London, The Glade or Wood Wood in Berlin, Hunting and Collecting in Brussels.

Style:

Porter by Yoshida is known for its attention to design, details and functionality :

- simple and understated design, many details & pockets (for phone, documents, keys, computer, pens…)
- good balance between simple strong materials (nylon, leather, canvas) and more high-tech materials, some materials are developed by Porter for a specific product
- some lines are still the best selling collections since the 80ʼs
- a bag for everyone / for every purpose : you always can find the perfect bag either for your every day business purpose, for organizing all your stuff when traveling, for securing your precious and fragile High tech objects or to go to the beach with the most sea and sand resistant bag…