Origin: 2007, Copenhagen, Denmark
Designers: Luca Romagnoli, Marie-Louise Mogensen, Sigrid Astrup and Cille Veerasawmy
Luca, Marie-Louise, Sigrid and Cille have fused their backgrounds from fashion, video performing, photography, and graphic design to create Popupshop, a modern clothing company.
The designers are passionate about making stylish quality basics with a focus on sustainability. Popupshop is fashionwear committed to be both stylish and sustainable. The collection is based on organic basic styles to which they continuously introduce new designs. All items share the common aesthetic of a classic and easy to wear design. Each piece of clothing is timeless, and thereby easily combined with other styles. The collections consist of a year-round line of basic got-to-have garments always in stock made in comfortable materials, as well as simple and functional cuts using monochrome colors : grey, black, off-white. The manufacture of all Popupshop products, through all stages, from design to production, is always done with an eye to minimize the environmental impact. They focus on creating a transparency for the consumer, making it clear and concise how each product has been made. Their pursue is to make a fair product both for the customer and for the people involved in all stages of production. Popupshop has been in magazine like Vogue, Vanity Fair and was nominated as one of Time Magazine new green names.