Origin: 2012, Copenhagen, Denmark
Desinger: Marie-Louise Mogensen
Field: Women’s (home) wear
Fashion designer Marie-Louise Mogensen, 33 years old lives in Copenhagen with her two children. After studying visual arts and interaction at the Royal Danish Art School, she founded Popupshop.net in 2008 with fellow designer Luca Romagnoli.
The story began with a kids line composed of easy styles with a twist, exclusively made in organic cotton or bamboo. Today, the kids line is distributed in 120 amazing kids shop around the world and online.
In 2010 Marie Louise added a women’s line within Popupshop, offering a line of underwear and easywear with the same approach: organic fabrics and sustainable processes. The range was an instant hit, seducing some of the best fashion stores in NY, Copenhagen and Tokyo.
In early 2012 the women’s line was baptised BASE range (Basic Aesthetic for Sustainable Easywear). To develop the business side of BASE range, Marie Louise called upon former Surface to Air brand manager and friend Blandine, who immediately jumped on board.
Base range is a collection of sustainable under and easy wear. Reflecting the founders background – in arts, fashion and textile and based in copenhagen and paris – the collection is clean and functional style. All items are made in the tension between living culture and being part of nature. With mindfully chosen soft and organic materials, BASE range products offer a simple and essential range of beautifully cut pieces, from bodysuits to tee-shirts, conceived to last longer, to be loved longer.
No frills, no synthetic fabrics. The privileged colors are natural, skin, white and black while the fit is relaxed and flattering.
The desire behind is to provide outstanding quality products that emphasize natural femininity and sexiness, in an organic way.
BASE range celebrates effortless beauty.
SS13: “Joys Ring”
The spring and summer collection was made between the tension of comfort and escaping it (give it away ).
Fabrics are soft but with texture. And most pieces in the collection is made with large panels wrapping the body tightly, but worn loose. Soft and functional – making space to move.
” The coming of good stirs desire – repeating familiar desire.
Satisfying desire is the pursuit of pleasure – same elements same pleasure.
In pleasure, ecstasy occurs; beyond ecstasy – exaltation.
Pain is considered, as is sacrifice.
Solace is found in the unknown.